140 people who would rather build than pitch
No junior benches, no offshore layer, and no account manager sitting between you and the person writing the code. You talk to the people building the thing, from the first call to the handover.
We work in squads of four to six, embedded with your team and on your rituals — and we hand back documented, owned, boring-to-maintain systems.
Make serious software feel simple to the people who have to use it.
Most enterprise software is built for the buyer, not the user. We take the hard, regulated, high-stakes problems — payments, care, logistics, industrial data — and ship products people actually want to open.
A studio where AI does the repetition and people do the judgement.
By 2030 we want every Sedawk squad to deliver what took twelve people in 2020 — with the same senior craft, at a third of the cost, and with the savings shared with the client rather than the margin.
The people who'll be in your standup
Four things we actually argue about
Not wall posters — the tiebreakers we use in code review, in pitches and in performance conversations. Hover any value to see how it shows up.
Craft beats volume
One considered release is worth five rushed ones. We would rather cut scope than ship something we would not use ourselves.
Own the outcome
The job is the client’s result, not the ticket. If the spec is wrong, we say so before building it.
Say the hard thing early
Bad news travels fastest here. Slipping dates, shaky architecture, a decision we disagree with — week one, not week six.
Teach what you learn
Knowledge that lives in one head is a risk. Write it down, present it, pair on it, hand it over.
Four reasons clients pick us over a bigger name
And the honest version of each one — including where a bigger firm might suit you better.
The team you meet is the team you get
Named engineers in the proposal, same names in the standup on day 90. No bait-and-switch after signature.
Something real every Friday
Working software in your hands weekly from week two. You can course-correct in days, not at a phase gate.
AI in the delivery, not the deck
Our own tooling takes 40–70% out of the repetitive build. We price the saving in rather than keeping it.
Built to be handed over
Documentation, runbooks and a paid handover sprint. If you never call us again, that's a success.
If you need 60 contractors next month, a fixed-scope RFP answered in a week, or the cheapest possible rate card — we'll tell you on the first call and point you somewhere better.
Six practices, one delivery model
Five phases, weekly proof.
Every phase ends in something you can open, click or measure — never a status document.
Scoping session
Ninety minutes with two seniors. We map the problem, the risks and what is genuinely out of scope.
Shape & prototype
Clickable flows and an architecture spike on the riskiest assumption before anyone builds features.
Build in the open
Two-week sprints, your board, your repo. A demo of working software every Friday without exception.
Harden & launch
Load, security and accessibility passes, store submission, runbooks and on-call rehearsal.
Handover or grow
A paid handover sprint to your team, or a steady squad that keeps shipping. Your call, reviewed quarterly.