Case studies/Insurtech

Settle your claims when it matters most

Claimly is India’s first automatic claims platform — automated verification that makes settlement fast, transparent and fraud-resistant for policyholders and nominees.

Client
Claimly
Sector
Insurtech
Scope
Mobile app design & build
Platforms
iOS 13+ · Android 8+
Market
India
Year
2024
( 01 )about the project

Claimly is a mobile app that lets policyholders and nominees register their policies, record who should receive them, and settle a claim through a digital flow rather than a paper one. Sedawk delivered the product end to end — research, interface design, and the iOS and Android builds — around a single premise: a claim should not depend on a queue of manual reviewers.

10×
faster settlement
99.9%
secure & fraud-resistant
100%
transparent process
98%
success rate
( 02 )the challenge

Settlement is where trust breaks down

Insurance claim settlement is where trust breaks down. Policyholders and nominees face frustration and long delays, because verification is manual end to end — documents checked by hand, claims queued behind people rather than systems, and no way to see where a claim actually stands. For a nominee settling a claim after a death in the family, that opacity arrives at the worst possible moment.

Manual verification, end to end
Every document checked by hand, every claim queued behind a person rather than a system.
No visibility
Claimants had no way to see where a claim stood — opacity arriving at the worst possible moment.
Scattered paperwork
Policies spread across insurers, with documents rarely to hand when they were finally needed.
Fraud pressure
Any move toward automatic approval had to survive fraud attempts to be viable at all.
( 03 )approach

Four stages, one rule: no step waits on a person

The product is organised around a single claim journey. Each stage had to complete without human handoff, or the promise of settlement in days rather than weeks collapses at the first queue.

1
Submit your claim
Documents are uploaded securely from the app.
2
AI analysis
Accuracy and compliance are evaluated automatically.
3
Automated processing
The claim is validated against the policy terms.
4
Get your settlement
Approved amounts are deposited within days.
( 04 )subscription

One payment, explained before it is asked for

Claimly runs on a single lifetime subscription rather than a per-claim fee. That only works if the value is explained first — so the plan screen leads with a three-step primer, states the price plainly, and puts the terms and the trial-cancellation rule above the pay control rather than behind a link.

A "How It Works" tracker — Login, Subscription, Details — sets expectations up front
Slide-to-pay instead of a tap, so a lifetime purchase cannot be triggered by accident
A receipt with date, time, reference ID and source, downloadable or shareable on the spot
Plan & payment
Plan & payment
One-time subscription, terms in view.
Confirmation
Confirmation
Reference ID, amount, download and share.
( 05 )home

A dashboard that answers "what do I have?" first

The home screen is built around the three questions users actually arrive with: who are my nominees, what am I subscribed to, and which policies are active. Search sits at the top, quick tiles carry the rest, and partner and news content fills the space below rather than above.

Policy search pinned to the top of the scroll
Direct tiles for Nominee List, My Subscription and My Policies
A partner banner carousel and a Latest News rail below the fold
Home
Home
Search, quick tiles, partner and news rails.
Profile
Profile
Verification badge, plan state, counts at a glance.
( 06 )nominees

Nominee records, captured once and verified

A settlement reaches the right person only if the nominee record is right. We split that capture into three short steps rather than one long form, and closed it with identity verification and a document upload — so the check happens at registration, not at claim time when it would cost weeks.

Identity type, identity number and a supporting document close the record
Contact details — mobile, address, state and PIN — are captured in an earlier step
Nominees are then selectable per policy, so one person can differ across products
Identity
Identity
ID type, number and document upload.
Select nominees
Select nominees
Assign per policy, not per account.
( 07 )policies

Every policy in one place, with its paperwork attached

Most households hold policies across several insurers and can rarely produce the documents on demand. The policy module consolidates them into a single list with live status, opens each one to its full terms, and keeps the PDF one tap away.

A list view with Active and Pending status on every card
Premium, policy type, renewal date and coverage surfaced on the card itself
A detail view carrying the policy number and a Download PDF action
My policies
My policies
Multi-insurer list with status.
Policy detail
Policy detail
Full terms and the document.
( 08 )what we built

The capabilities behind the flow

Four user-facing modules, each backed by the automated checks that let a claim move without a reviewer in the loop.

01
Smart Claims Assistant
Walks the claimant through the process step by step, so no one has to know insurance vocabulary to file correctly.
02
Instant Verification
Documents are checked securely the moment they are uploaded, rather than queued for a human reviewer.
03
Claim Tracker
Live updates on the claim journey — the status question answered without a phone call.
04
Settlement Manager
Carries the settlement from approval through to the money landing in the account.
05
Multi-layer fraud detection
Layered checks mean only legitimate claims proceed, which is what makes automated approval safe.
06
Machine-learning validation
Claims are validated against the policy automatically, cutting processing from weeks to minutes.
( 09 )by the numbers

What the platform carries today

₹500Cr+
claims settled
10,000+
happy users
10×
faster settlement
99.9%
fraud prevention
6,970
hours saved per month
28,000
manual actions saved monthly
Insurer partners
HDFC LifeICICI PrudentialLICTata AIABajaj AllianzSBI Life
Product principles
InnovationTransparencyUser-CentricityIntegrityReliability
( 10 )outcome

Where it landed

We built an automated claims platform for policyholders and nominees across India. Machine-learning verification checks documents the moment they are uploaded, cutting processing from weeks to minutes. Multi-layer fraud detection ensures only legitimate claims proceed, and a real-time tracker gives complete visibility at every step of the journey.

The flow runs in four stages — submit, AI analysis, automated validation against the policy, and settlement paid directly to the account within days. The apps ship on iOS and Android, with a support assistant available around the clock.

Sedawk made a complicated workflow simple. The team was responsive, practical, and easy to work with.

Rahul Mehta, Co-Founder & COO, Claimly
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